Insights
John’s perspective on what makes retail places work, from identity and experience to tenant mix and staying relevant for decades.
Identity
What Should a Place Become Known For? Why Identity Comes Before Leasing
Before the first lease is signed, a retail center needs to know what it will be known for. John Corritore on why identity drives every leasing decision.
Experience
Designed for Time Spent: How Experience Brings Shoppers Back
Shoppers can buy almost anything online. What they can't download is an evening out. How experience-driven placemaking keeps retail centers busy.
Tenant Ecosystem
Why the Right Tenant Mix Beats the Highest Rent
The highest bidder isn't always the best tenant. John Corritore explains how a balanced tenant ecosystem raises traffic, sales and long-term asset value.
Long-Term Viability
How Retail Centers Stay Relevant for Decades
Opening day is the beginning. How ongoing re-merchandising, design standards and repositioning keep retail centers relevant and valuable for decades.